For UK street food traders

Less reliance on pitch fees. More private bookings.

I help street food traders win corporate and wedding work: a bookings setup that takes enquiries properly, a list of local buyers, and outreach that gets replies. Built on what works in my own catering business.

Built by a working trader with 300+ events behind him.

33%of NCASS member traders' revenue comes from private and corporate events
300+events delivered in my own catering business
14 daysfrom first call to your bookings setup going live
£19a month for The Trader Brief, our monthly opportunities list
The problem

The food is good. The private bookings just aren't set up.

Pitch fees are paid up front

NCASS's rule of thumb is to take four times the pitch fee for an event to be worth it. Weather and footfall decide whether you do.

Private enquiries arrive by chance

A DM here, a referral there. No page to send people to, no pricing pack, no follow-up.

There's no time to build it

Prep, trading and pack-down fill the week. Outreach is always next week's job.

How Pitch to Private works

Pick the level of help you need.

The Trader Brief · Monthly subscription

We check 100+ pages a month so you don't.

Corporate leads, wedding fairs, Christmas pitches and council tenders in your region, each with the fee, the deadline and what to do next. Start with the free Top 5.

Free

Top 5 opportunities every month and both calculators

Digest · £19/month

The full regional brief with opening and deadline alerts

Member · £29/month

Plus event reviews, overflow enquiries from our catering network, the toolkit and a monthly call

Free tools

Know the numbers before you commit.

Who's behind it

Built by a trader, tested on my own business.

I'm Nick. I run a street food catering business in the Midlands and have done over 300 events, from markets to weddings to corporate lunches. I've been shifting my business towards private and corporate work, and I built every part of that myself: the site, the menu packs and the outreach.

Before street food I worked in hospitality management and fine dining front of house. Other traders kept asking how I get my corporate jobs. Pitch to Private is the answer, in whatever form suits you.

300+
events
3
years trading
FAQ

Common questions

Which option is right for me?

If you have time to follow up leads yourself, start with The Trader Brief. If people can't book you easily online, start with a bookings page or website. If you want the whole thing run for you, book a call about the Private Bookings Engine.

Do I need a website already?

No. A bookings page can sit on your existing site, or on its own domain in your name.

Will you work with a trader near me?

For done-for-you work, I take one trader per cuisine per area, so your prospect list is never shared with a direct competitor.

How much of my time does it take?

The Trader Brief takes as long as you choose to spend on it. For services, allow about an hour to approve copy and prices, then a short call every two weeks for done-for-you clients.